FAQs

Think of a Vendor Advocate as your personal guide and safeguard in the home-selling journey. While a real estate agent is focused on securing your listing and working with both buyers and sellers, our sole priority is you—the seller. We help you select the right agent, ensure your home is presented at its absolute best, and negotiate the agent’s commission and terms in your favour. With our expertise, you stay in control, avoid costly mistakes, and achieve the best possible sale outcome—all without any extra cost to you.

There’s no catch—just a smarter way to sell. As Licensed Agents, we work alongside the real estate agent you choose, and instead of you paying extra, we receive a portion of the agent’s commission—just like when two agents collaborate on a sale. The difference? We work for you, not the agent. We also negotiate the agent’s commission on your behalf to ensure you’re getting a fair and competitive rate, so you’ll never pay more than you should.

You’re always in the driver’s seat—we’re just here to navigate. Every decision remains yours, and our role is to provide expert guidance, ensuring you stay in control of the process—not the agent. You can have as much or as little direct contact with the agent as you like; it’s entirely up to you. Our job is to make sure you’re empowered, informed, and always in the best possible position to achieve the right result.

Not at all! In fact, the sooner, the better. The moment you start thinking about selling is the perfect time to get us involved. We’ll help you plan ahead, suggest any improvements that could boost your sale price, and ensure your home is market-ready when the time comes. A well-prepared home attracts stronger offers, so why leave it to the last minute?

Ideally, we like to be involved before you sign with an agent, as our service comes at no extra cost to you—we simply share in the agent’s commission. However, if your property has been on the market for a while and you’re unhappy with your agent’s performance, we offer a “Home Sale Rescue” service. This is designed to step in, assess what’s going wrong, and help turn your sale around. Every situation is different, so give us a call, and we’ll discuss the best way forward for you.

Not at all. Sydney agents are increasingly familiar with Vendor Advocates and understand the value we bring. By the time an agent is appointed, we’ve already done the heavy lifting—ensuring the home is market-ready, coordinating presentation, and setting up a strategic sales plan. This allows the agent to focus entirely on marketing the property and securing the best buyer. Plus, many agents recognise that working with us can lead to more opportunities in the future, making it a win-win for everyone involved.

No—we’re completely independent, which means we don’t play favourites or align ourselves with specific agents. Instead, we use our industry expertise to identify the top-performing agents in your area based on your property and goals. Every agent must go through our strict selection process for every sale—because what worked for one property may not work for another. Our priority is finding the best agent for you, not the other way around.

Decluttering is a great start, but if you want to maximise your sale price, there’s often more that can be done—and it doesn’t have to cost a fortune. With three decades of experience, we know exactly what buyers look for and can identify small, strategic improvements that add real value. Whether it’s a fresh coat of paint, updated lighting, or simple styling tweaks, these changes can make a huge difference to your final sale price. That’s why it’s crucial to speak with us early—so we can help you get the best possible result.

Not at all. The real estate agent handles the sale, but we’re there to oversee everything—making sure they stay focused, deliver on their promises, and work in your best interest. Think of us as your trusted advisor, handling the behind-the-scenes details, offering expert guidance, and keeping the agent accountable. You remain fully in control and make all the key decisions—we’re here to ensure you get the best possible outcome.

Most agents welcome working with a Vendor Advocate because they know they’re dealing with an industry professional who streamlines the process. Our involvement means clear communication, a well-prepared property, and a smoother sales campaign—allowing them to focus solely on securing the best price. Plus, top-performing agents know that delivering great results for our clients can lead to more opportunities in the future.

No, not a cent extra. Once you’ve selected the right agent, we negotiate their commission to ensure it’s competitive and fair. Our fee then comes out of this commission, meaning you get two property experts for the price of one—without paying anything more than you would have otherwise. Plus, with our negotiation skills, it’s likely you will not only achieve a better result, you will also save money in the process!

You absolutely can! But here’s the challenge—many sellers unknowingly choose agents based on a great sales pitch, not actual performance. The wrong agent can cost you time, money, and unnecessary stress. We eliminate that risk by thoroughly vetting agents, ensuring you work with someone who has the right skills, strategy, and track record to achieve the best result. With our guidance, you stay in control, make confident decisions, and avoid costly mistakes.

Property presentation is an investment, not an expense, and when done right, it can significantly increase your sale price. I help you make smart, cost-effective decisions—focusing on upgrades and styling that deliver the best return. Together, we’ll determine what’s worth spending on and what isn’t, ensuring your home attracts the right buyers and achieves the highest possible price.

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