Selling Your Home?

An Independent Vendor Advocate With 35+ Years Experience on Your Side — At No Extra Cost

Selling Your Home?

Selling Your Home During a Major Life Change?

Selling Your Home During a Major Life Change?

Downsizing. Upsizing. Divorce. Deceased estate.

When a home sale is tied to a major life transition, the decisions carry more weight — and the consequences of getting it wrong can be costly.

Many sellers find themselves asking:

📌 Which agent should I trust?
📌 What price is realistic — not just optimistic?
📌 What improvements will actually add value?
📌 Which selling strategy will generate the most competition?
📌 Where do I even begin?

That’s where Sydney Vendor Advocates comes in.

We represent you — not the agent.

From property preparation through to negotiation, we guide you through every stage of the sale. We help you position your property correctly, shortlist and interview the right agents, structure commission strategically, and oversee the campaign to protect your interests at every step.

How Our Fee Structure Works

Our service does not increase your overall selling commission.

Sydney Vendor Advocates is paid a referral fee by the selling agent you appoint, from within their agreed commission. Once you’ve chosen your preferred agent, we negotiate their commission on your behalf to ensure the overall fee is competitive.

This means you receive independent representation and strategic oversight throughout the sale, without increasing the overall commission you would otherwise pay.

With more than 35 years of real estate experience, we provide an additional layer of expertise, accountability and support while your selling agent remains focused on marketing and selling your property.

Our proven 3 step VENDOR ADVOCATE process

Preparing your home for sale.

· Identify which improvements are worth making — and which aren't.

· Coordinate trusted trades, repairs and minor renovations where required.

· Help with decluttering, presentation and styling decisions.

· Position your property to appeal to the right buyers.

· Avoid unnecessary spending before you sell.

Agent Interviews and Selection.

· Shortlist three suitable agents based on recent, relevant evidence.

· Interview and compare their pricing, strategy and marketing approach.

· Assess their communication, buyer follow-up and negotiation skills.

· Recommend the agent best suited to your property and circumstances.

· Negotiate your chosen agent's commission and advise on best method of sale.

The Sale Process.

· Oversee your campaign while your agent manages the sale.

· Monitor buyer enquiry, inspections, feedback and offers.

· Assess pricing and strategy using evidence from the campaign.

· Provide independent advice and negotiation support when decisions arise.

· Support you through offers, auction, exchange and settlement.

Get Independent Advice on Your Sale

Whether you're preparing to sell soon or simply want to understand your options, book a complimentary call with Kathryn.

What Our Clients Say

Not Ready to Sell Just Yet?

Download The Downsizer's Home-Selling Guide — 2026 Edition

Practical, independent guidance to help you start preparing for your sale with greater clarity and confidence.

In the Media

Featured in Domain​

Should you accept an offer before auction?​

Kathryn Fantov recently spoke with Domain about one of the most important decisions sellers can face during an auction campaign — whether to accept a strong pre-auction offer or continue to auction. The article explores the evidence sellers should consider, including comparable sales, genuine buyer competition, campaign feedback and the risk of losing a serious buyer.​

Also featured in SBS News

“They’ll walk away”: Home-sellers change tack as auction clearance rates plunge

Kathryn shared her perspective on changing auction conditions, seller expectations and when a strong pre-auction offer should be taken seriously.

Our latest advice.

Some of the agencies our clients have appointed

Sydney Vendor Advocates works independently for sellers. We are not owned by, employed by, or formally affiliated with any real estate agency.

10 reasons to use a
VENDOR advocate

1. You want peace of mind knowing you’ve done everything possible to  achieve the highest price.

2. You have never sold before and are not confident with the process.

3. You are the Executor of a Deceased Estate.

4. You are time poor. 

5. You feel anxious and overwhelmed by the whole idea of selling.

6. Your home needs work but you’re not sure what you should  do.

7. You don’t trust real estate agents.

8. You live interstate or overseas and need someone on the ground you can trust to handle everything for you.

9. You have sold before and had a bad experience.

10. You are separating from your spouse and need help to sell the matrimonial home.

6. Your home needs work but you’re not sure what you should  do.

7. You don’t trust real estate agents.

8. You live interstate or overseas and need someone on the ground you can trust to handle everything for you.

9. You have sold before and had a bad experience.

10. You are separating from your spouse and need help to sell the matrimonial home.

Got questions? We’re here to help!

Whether you're just starting to think about selling or ready to take the next step, send us your details and we'll get back to you promptly with the answers you need.