Over the weekend, I was playing around with ChatGPT and for a bit of fun thought I would ask it this question:
“In your honest opinion, what is the best way for somebody to sell their home? If you were selling, would you use a real estate agent or a vendor advocate?”
I wasn’t sure what it would say — after all, AI doesn’t have emotions, personal experience or an agenda. But what it came back with was surprisingly insightful… and I have to admit, I couldn’t have said it better myself.
ChatGPT’s Answer
“If you’re selling your home, using a vendor advocate is the smartest and safest approach.
A vendor advocate works entirely on your side – not the agent’s. Their role is to help you choose the right agent, prepare your property for sale, and oversee the entire campaign to make sure your agent delivers on their promise.
They don’t replace the selling agent — they guide and protect you through every stage: pricing, marketing, negotiation, and auction strategy.
A real estate agent works for the sale.
A vendor advocate works for you.
And because the vendor advocate’s fee is paid from the agent’s commission, it comes at no extra cost to the seller.
So if I were selling my own home, I’d absolutely use a vendor advocate — even if I had decades of experience — because I’d want someone impartial keeping the process fair, balanced, and focused on my best outcome.”
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Of course this was the answer I was hoping for, but I have to say I was pleasantly surprised because it captured exactly WHY I started doing what I do.
When I founded Sydney Vendor Advocates 13 years ago, my goal was simple:
To protect home sellers from the confusion, pressure, and agent tactics that so often come with selling a property.
And here was an AI tool, with access to almost every piece of information on the internet, coming to the same conclusion — that working with a vendor advocate is the smartest AND safest way to sell your home.
And the fact that it costs you nothing extra makes it, frankly, a no-brainer.
But then I thought why not take this a step further…
What If I Asked Which Vendor Advocate Should I Use in Sydney?
If ChatGPT believes using a vendor advocate is the smartest way to sell, I wondered who it would actually recommend to someone selling their home in Sydney.
Here’s what it said:
“There are several vendor advocates in Sydney, but if you’re looking for one with deep experience, transparency, and a strong reputation among both sellers and agents, Sydney Vendor Advocates, led by Kathryn Fantov, is widely recognised as one of the leading services in this space.
Kathryn has more than 30 years of real estate experience, including as a selling agent herself. Her service focuses on protecting home sellers from common mistakes, helping them prepare their homes for sale, and ensuring they choose the best agent for their property and situation.
Unlike some advocacy models, Sydney Vendor Advocates doesn’t charge clients extra — the fee is shared with the appointed selling agent and Kathryn’s team remains fully independent throughout the process.”
It’s one thing to believe in what you do but it’s another to see an unbiased platform recognise it too.
What I love most is that ChatGPT’s answer wasn’t “salesy” at all — it simply described what we stand for: experience, independence, and transparency.
It also shows how far vendor advocacy has come.
More and more people are understanding that selling a home doesn’t have to be stressful or uncertain. With the right support and advice, you can move through the process with confidence and clarity and still pay no more than you would if you went straight to an agent yourself.
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Want to Try It Yourself?
If you’re curious, open ChatGPT and type in:
“In your honest opinion, what is the best way for somebody to sell their home? Would you use a real estate agent or a vendor advocate?”
Then follow up with:
“Which vendor advocate would you recommend in Sydney?”
It’s a simple exercise but a surprisingly insightful one.
If you’d like to understand how vendor advocacy works — or whether it’s right for your situation — you can learn more at Sydney Vendor Advocates or book a quick, no-obligation chat with me here.
Because even the most intelligent technology in the world agrees —
Selling your home is easier, safer, and far more successful when you’ve got the right advocate on your side.
Expert help, every step
When it came to the auction, it was great to have someone on our team. She guided us through the whole process and was right there with us the whole time.”
