Who am I and Why did I become a Vendor Advocate?

My career in real estate began as a Property Manager in 1992 in Bondi Beach.  For many years my Principal tried to convince me to move into Sales, but I didn’t want to become like every other real estate agent that would do ANYTHING to win a new client or to make a sale. Eventually I decided to give it a go but promised myself I would do so with the utmost “honesty & integrity”. 

As you could imagine, the industry in the 90’s was not regulated to the extent it is today so anything and everything was possible. Dummy bidding at Auction was so common that our boss would encourage us to bring our friends along to help drive up the price. Over quoting to win business and under quoting to make a sale was pretty much standard practice. 

Needless to say, ‘honesty’ didn’t help me win listings or make sales, so to survive I eventually became the same as every other agent. I did so well in fact that I soon become Sales Manager and received many Awards for my achievements over the years. However my conscience eventually got the better of me and I realised it was time to honour that promise I’d made to myself. So I moved into Commercial Property where I remained for many years prior to starting a family.

I returned to the industry in 2011 and was shocked to see that although it was better regulated, there were still agents deceiving their clients and focusing exclusively on their own self interests. There were agencies who were actually ‘training’ their staff to follow a process aimed at misleading their clients on one hand, while making them appear to be doing a great job on the other! 

So, in 2013 I launched Innovative Property Advocates (and re-branded to Sydney Vendor Advocates in 2024) in an effort to improve the standard and reputation of the industry. Honesty, Integrity, Trust and Transparency are my highest Core Values and my goal is to help others by using the knowledge, experience and insider strategies I’ve gained over the last 3 decades to protect my clients from agent tactics such as being pressured into underselling. 

When selling your property, you want confidence knowing the agent has done everything possible to achieve the highest price and having us as your Vendor Advocate is the best way to ensure this.

I truly love what I do and this is reflected in the number of past client referrals I receive on a regular basis. I look forward to helping you too!